We talked about preparing for and doing a good job of pitches to agents and editors and most were surprised when I said the primary object of the session was not to sell the book, but to sell themselves to the person they are meeting with. Ten or fifteen minutes is too short a time to sell a book. The goal instead is to impress the editor or agent that the autor is professional and capable, to convince them that they are a person that editor or agent would like to work with. Then they try to get a proposal invited, and try to insure that they bond in such a way that they will be remembered when that proposal arrives. It's the job of the proposal to sell the book.
I took the information from this course and the previous courses and assembled it into an eBook that uses many of the questions posed during the course to make it easy to read and understand. It has gotten rave reviews if I do have to say so myself. It is available in the bookstore at my website http://www.terryburns.net/bookstore.htm